The company is still in business, but it’s a shadow of its former self. Upworthy’s CEO insists Facebook wanted to push its own content instead. It wasn’t a quality experience, Facebook said, because headlines overpromised and underdelivered. In a year, the company’s average monthly unique visitors plunged from 68 million to 20 million, NPR reported in 2017.įacebook said the change was because while users clicked on Upworthy’s content, they quickly bounced away. Known for their aggregations of viral social content and headlines that relied heavily on emotion and “you won’t believe what happened next,” the company saw explosive growth in the early 2010s, powered in large part by organic distribution through Facebook. Upworthy was one of the fastest-growing media companies of all time. Let’s take a cautionary look at the past before we put all our faith in TikTok.
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